During my senior year in the Design program at the University of Central Florida, we were partnered with representatives from the local Scholastic, Inc, and tasked with creating an original concept and design to accompany an affordable, durable, handheld microscope.
Published by Tangerine Press, an imprint of Scholastic Inc, and distributed in Scholastic Book Fairs. partnered with Tangerine, working with designers Sarah Eschleman and Crystal Bell. The assignment was to develop packaging for a children’s plastic 10x microscope. I pitched the original direction as a crime-scene drama theme with a focus on ‘investigating’ local bugs. The cartoonish ‘gross-out’ factor drew upon popular themes from games and toys of my youth, and narrowed the target demographic to mostly young boys.