A combination mark for a sub-brand of iTherapy, focused on therapy patients.
As a part of the 2020 rebranding of iTherapy, I created all of the collateral for the new sub-brand, iThrive, which started with this logo. Whereas iTherapy is a suite of tools for therapy providers, iThrive is a hub for resources for therapy patients. With this in mind, we wanted the branding to be more friendly while still having professional and medical visual qualities, and to evoke notions of personal growth, freedom, and independence. Birds, or some closely-related iconography, quickly became my central concept.