A combination mark for a sub-brand of iTherapy, focused on therapy providers.
As a part of the 2020 rebranding of iTherapy, I created all of the collateral for the new sub-brand, myPractice. With myPractice, our goal was to create a singular dashboard for easily accessing all of the services and platforms that iTherapy offers to mental health providers. With this in mind, we wanted our logo to be typical of contemporary software products, while still having professional and medical visual qualities.
Original sketches were done with pencil on paper, then scanned and refined in Adobe Illustrator. The typefaces used in the finalized wordmark are Rubik and Roboto.