Ben Miles

A mascot combination mark for a computer and electronics repair service in Florida.

Jonathan Skinner, long-time friend and owner of a PC repair company, asked me to help him rebrand in 2009. Jon’s original concept was a takeoff on the Ghostbusters logomark, with an anthropomorphic (computer) virus in place of the ghost. This presented some unique challenges — We consulted with a legal council on copyright issues before moving forward. The result, though, is a mark that can be used in a variety of ways, and remains recognizable and memorable.

Original sketches were done on paper, then recreated in Adobe Illustrator and Adobe Photoshop.